Packaging is a central element in brand experience. It allows consumers to touch, feel and even play with the packaging. Package design is a rich and challenging discipline that has to convey identity, inform, protect, and sell. It is the last chance the brand has to influence the potential customer.
This is how PMZ Marketing views packaging design – packaging must be up to the job of selling and immersing the consumer in your brand experience.
Our packaging design services include:
How to Make your Customer Database your Best Friend
25/10/2010
small business, target markets, customer list, recency-frequency-monetary, marketing tips, business development, customer database, customer information, database segmentation, segmentation